Comparative Estimates on Valentine's Day Data
CNN Story on National Retail Federation
Press Release on Verizon
Press Release on Womenswallstreet.com
The data on Valentine's Day consumer attitudes continues to grow and coverage has been brisk. Here we aggregate data on average spending for the holiday and percentage of consumers who will buy flowers. Marketers of holiday-related goods and services should cautiously digest the Verizon and Womenswallstreet.com data due to their heavy promotional slant. However, the NRF data are more statistically reliable. The charts include our own projections based on the aggregated data and other modeling efforts.
Buying Flowers on Valentine's Day
Average consumer spending on Valentine's Day
Press Release on Verizon
Press Release on Womenswallstreet.com
The data on Valentine's Day consumer attitudes continues to grow and coverage has been brisk. Here we aggregate data on average spending for the holiday and percentage of consumers who will buy flowers. Marketers of holiday-related goods and services should cautiously digest the Verizon and Womenswallstreet.com data due to their heavy promotional slant. However, the NRF data are more statistically reliable. The charts include our own projections based on the aggregated data and other modeling efforts.
Buying Flowers on Valentine's Day
Average consumer spending on Valentine's Day
posted by Darren Bosik at
Wednesday, February 02, 2005
