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The Data Dump

Tuesday, February 01, 2005

NRF Asks Consumers About Super Bowl Plans

Data Dump Index: 82/100

We praise the National Retail Federation's open accessibility to the survey data but take off points for its presentation of the results. For example, this pie chart fails to reveal that the respondents are aged 18+. Also, the question prompted the responses about their party plans.

National Retail Federation Survey Data

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Name: Darren Bosik

Location: Connecticut, United States

I'm a 10-year veteran of marketing research, CRM, and marketing intelligence, mostly orchestrating quantitative studies for such stellar firms as Gartner, eMarketer, Peppers and Rogers, and Pitney Bowes.

View my complete profile