Driving Habits Steer Survey Results
Read editorial montgomeryadvertiser.com
Data Dump Index: 72/100
This is but one of several hundred stories and editorials surrounding the habits of ineffective drivers nationwide. We show here a good example of how one media outlet localizes the results to optimize the impact of the study. Although conducted by an auto insurance company, the survey raises awareness of a growing problem that marketers of car safety products could leverage in their materials.
Data Dump Index: 72/100
This is but one of several hundred stories and editorials surrounding the habits of ineffective drivers nationwide. We show here a good example of how one media outlet localizes the results to optimize the impact of the study. Although conducted by an auto insurance company, the survey raises awareness of a growing problem that marketers of car safety products could leverage in their materials.
posted by Darren Bosik at
Monday, June 06, 2005
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