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The Data Dump

Tuesday, June 19, 2007

Healthier Food Choices will Drive Food/Bev. Industry

DDI:87

The survey also found that most food and beverage firms continue to aggressively market foods to baby boomers and Generations X and Y, who embrace healthier eating habits. The survey was conducted using an online questionnaire that generated 131 valid survey responses between November 2006 and January 2007.

Friday, June 15, 2007

More Than Three-Quarters of Consumers Want HDTV, says Survey

DDI: 101

These are dubious survey data on consumer attitudes and awareness of HDTV given that Hitachi is the blatant sponsor and primary PR engine behind the widespread coverage of the numbers. Some have liberally listed the key findings by segment, such as the interest level in owning an HDTV based on household income splits. Marketers planning high-definition advertisements geared toward lucrative consumers who own or are considering HDTVs should not be swayed by these accelerated technology adoption projections. Furthermore, the Data Dump Index of Hitachi (133), Sony (155), Panasonic (150), and other HDTV manufacturers remains stable in light of this latest report.

Wednesday, June 06, 2007

Survey: US Airways Ranks Last in Customer Satisfaction

DDI: 92

While Consumer Reports remains the bastion of objective reviews on consumer products and services, its latest survey of airline customers leaves lots of questions up in the air. For instance, few news reports covering these results have indicated whether CR surveyed a representative sample of travelers from each airline. Although it boasts more than 20,000 respondents, there is no indication whether the "dissatisfied" segment are airline loyalists or one-time disgruntled travelers. Furthermore, it is unclear whether the survey was conducted during the year-end holiday season when travelers tend to be more outspoken about airline delays and poor service. Marketers considering near-term campaigns involving on-board airline exposure, (i.e., in-flight magazines, radio, and television) should continue as usual. The Data Dump Indices remain unchanged for US Airways (DDI 113), Jet Blue (DDI 101), and Midwest (DDI 98) cited in these results.