Marketers Ambivalent About Emerging Media, says Forrester Survey

DDI: 102

Forrester's crediblity in tracking the emergence of interactive media affords a close look at these numbers on the reluctance of marketers to embrace the new media to reach prospects and improve customer loyalty. Although the sample size of i-marketers interviewed is small, the data speak volumes on their inherent "intent" to use advertising in video games, mobile marketing, blogs, and other new media. With this information in hand, Forrester's survey places a hold on the Data Dump Indicies of bellwether companies in this space, such as Sega (DDI 142), LinkedIn (DDI 54), and Ryze (DDI 44). iMarketers investing resources in new media activites should carefully consider the opinions of their peers via this survey and hold expdentitures on new media until DDIs for these properties move higher.

Nutrition Tops Shoppers List, says Survey

DDI 87

Food and beverage marketers tend to trust data on consumption trends from reliable sources such as the Food Marketing Institute, the sponsor of this latest survey on the shift to healthier shopping habits. However, the underlying sample profile is not revealed in this article and until we have evidence that the interviews are not biased toward suburban households with average monthly food budgets of $450 or higher, we cannot urge marketers to leverage these findings when planning in-store promotions around nutrition benefits. Moreover, this survey will have no effect on the DDIs of leading health food grocers, such as Whole Foods (DDI 98), Trader Joes (DDI 142), and Wild Oats (DDI 130). We will continue to investigate this study in the coming weeks.